BVA-Auctions: auction platform (web/iOS app) for this Dutch market leader
Briefing: Optimize the full user experience and increase the number of visits & biddings.
Methods: SCRUM (ongoing since 2009), epics, user stories, sketching, interaction design.
Solution: A smart, personalised auction platform that offers the user products based on his behaviour and demographics. Fun and handy features help the user and at the same time drive conversion.
Results: 245% more visitors and 1500% more biddings in 3 years. 50 million pageviews and 1 million unique visitors p/m.
Agency: Info.nl | Role: UX lead, Functional product owner, Interaction designer