Allianz: Redesign for the Dutch site of this international insurance company
Briefing: Redesign the corporate site and match it with Allianz' international styleguide. Retain the 'independent agent' business model and focus on conversion towards an appointment with an agent.
Methods: User research, organisation research, concepting, interaction design.
Solution: Not the product, but it’s value for the end user. From there we start the customer journey.
Results: Since the launch of the new site, the number of online leads increased significantly.
Agency: Info.nl | Role: UX lead, Concepter, Interaction designer