WestlandUtrecht Bank: Redesign reflecting the new product focus and self service proposition

Briefing: WestlandUtrecht Bank transfers it’s commercial activities to sister company Nationale Nederlanden. Redesign the site and change it from a sales to a (self) service channel.
Methods: User research, organisation research, concepting, interaction design.
Solution: A clean new site that services existing customers with information and mutation facilities.
Results: The site has just launched (late 2013). First reactions from customers are very positive.

Agency: Info.nl | Role: UX lead, Researcher, Concepter, Interaction designer

  1. Interaction/UX design for WestlandUtrecht Bank
    Wireframe of the new homepage. Clearly addressing existing customers. The content strategy focussed on reassuring the customer his products were still in good hands.
  2. User research for WestlandUtrecht Bank
    We held in depth interviews with WestlandUtrecht Bank customers. We identified their need for information and their true feelings towards the bank’s reorganisation.
  3. Research for WestlandUtrecht Bank
    Our mission was to design a service channel. With the help of user and department research we were able to define '(self) service' for WestlandUtrecht Bank.
  4. Sitemap for WestlandUtrecht Bank
    We changed the site’s sitemap and information architecture completely. We also managed to reduce the number of clicks.
  5. Responsive design for WestlandUtrecht Bank
    The responsive behaviour of menu’s and grid elements for desktop, tablet and mobile.
  6. Interaction/UX design for WestlandUtrecht Bank
    Wireframe of the financial product page.
  7. Responsive design for WestlandUtrecht Bank
    Wireframe of the contact page. With a strong focus on self service.
  8. Mobile design for WestlandUtrecht Bank
    Mobile wireframe for the 'find a financial agent' module.
  9. Mobile design for WestlandUtrecht Bank
    Mobile wireframes for various calculation tools and forms.
  10. Visual design for WestlandUtrecht Bank
    Visual design of the homepage by Bart van der Meiden.
  11. Visual design for WestlandUtrecht Bank
    Visual design of the About us page
  12. Visual design for WestlandUtrecht Bank
    Visual design of the knowledge test. Making sure the user has sufficient financial knowledge to make complex mutations on the site.
  13. Visual design for WestlandUtrecht Bank
    Too bad. You failed the knowledge test. Contact us.
  14. Tablet design for WestlandUtrecht Bank
    Tablet visual design for the ‘Your situation’ page.
  15. Mobile design for WestlandUtrecht Bank
    Mobile visual design for various pages.
© built by Anand Graves