UPC: Watch Beijing with me! a viral game during the Olympics 2008

Briefing: Raise huge brand awareness for UPC during the Olympics 2008 in Beijing.
Methods: Game concepting, interaction + game design.
Solution: Fill your own stadium and watch the Olympics with your friends!
Results: 15.000 unique plays in 1 week.

Agency: LaComunidad | Role: Concepter, Interaction designer

  1. Interaction/UX design for viral UPC game
    Gameplay: a player invites friends for his stadium. A friend can upload his picture so he will appear as a dancing supporter in his friend’s stadium. The creator of the most crowded stadium wins a year free UPC television.
  2. Flowchart for viral UPC game
    Flowchart for the game play and the viral mechanism.
  3. Interaction/UX design for viral UPC game
    Wireframe for the creation of your stadium characters.
  4. Visual design for viral UPC game
    Visual Design of the game.
  5. Visual design for viral UPC game
    Visual Design of the character creation including a video preview to see your friend dance.
  6. Visual design for viral UPC game
    Visual Design of the face preparation part of the game.
© built by Anand Graves