UPC: Watch Beijing with me! a viral game during the Olympics 2008
Briefing: Raise huge brand awareness for UPC during the Olympics 2008 in Beijing.
Methods: Game concepting, interaction + game design.
Solution: Fill your own stadium and watch the Olympics with your friends!
Results: 15.000 unique plays in 1 week.
Agency: LaComunidad | Role: Concepter, Interaction designer