My Order/Rabobank: B2B & B2C website for this mobile order & payment provider

Briefing: Redesign the B2B/B2C website and improve conversion on online orders.
Methods: Research & analysis, sketching, interaction design, visual design.
Solution: A clean site that simply communicates My Order’s value for the end user.
Results: According to the client, online leads and sales increased significantly.

Client: Rabobank/My Order | Role: Interaction Designer | PM: Miguel Rodrigues | VD: Tim Holland

  1. Interaction/UX design for My Order (Rabobank)
    Wireframe of the homepage. The story we tell here: hi business owner (big visual of a restaurant scenery), want to make more revenue? (big header), use the My Order app.
  2. Sketching/concept design for My Order
    Before I wireframed the sites, I sketched out different alternatives on paper. Quick and dirty, so the whole team and the client had a visual starting point.
  3. Sketching/concept design for My Order
    More sketches.
  4. Interaction/UX design for My Order (Rabobank)
    Wireframe of the product overview page. Per product we show categorized features, the price and short, real testimonials of other clients explaining why they choose a specific product.
  5. Interaction/UX design for My Order (Rabobank)
    Wireframe of the order form wizard. We ask minimal information, use real time form feedback and show clear next steps to give the user a sense of control over the process.
  6. Visual design for My Order (Rabobank)
    Visual design of the homepage by Tim Holland
  7. Visual design for My Order (Rabobank)
    Homepage alternative with expanded menu.
  8. Visual design for My Order (Rabobank)
    Visual design of a sector page. Pointing out how the product works step by step for this specific sector. Stories from other business owners and their clients illustrate how My Order makes their lives easier.
  9. Visual design for My Order (Rabobank)
    Visual design of the consumer part of the website. Consumers in restaurants, cinemas, car washes and many other locations can use My Order for quick mobile ordering and payment.
© built by Anand Graves