Heinz/2XL Solutions: Global campaigns & premium portal for Heinz employees
Briefing: Design & build a platform where Heinz marketeers can collaborate and adopt Heinz campaigns from other countries. Plus integrate a shop and order mechanism for Heinz premiums.
Methods: User interviews, sketching, concepting, paper prototyping, user interface design.
Solution: A campaigns platform/shop that stimulates interaction through gamification.
Results: Coming soon. The platform is rolled out in European Heinz offices in january 2014.
Agency: Info.nl | Role: UX lead, Interaction designer