BVA-Auctions: auction platform (web/iOS app) for this Dutch market leader

Briefing: Optimize the full user experience and increase the number of visits & biddings.
Methods: SCRUM (ongoing since 2009), epics, user stories, sketching, interaction design.
Solution: A smart, personalised auction platform that offers the user products based on his behaviour and demographics. Fun and handy features help the user and at the same time drive conversion.
Results: 245% more visitors and 1500% more biddings in 3 years. 50 million pageviews and 1 million unique visitors p/m.

Agency: Info.nl | Role: UX lead, Functional product owner, Interaction designer

  1. Customer journey mapping for BVA-Auctions
    To understand the user needs I held ‘customer journey mapping’ workshops with real users. We gained useful insights and came up with good ideas to make various stages of the bidding process better for the user.
  2. Sketching/concept design for BVA-Auctions
    A fast sketch to visualize how a niche audience is targeted outside the platform, and then lands on a personalized homepage.
  3. Sketching/concept design for BVA-Auctions
    Sketching the functionality of a user story to discuss it with the product owner and the team.
  4. UI sketch with a list of goals
    UI sketch with a clear list of goals we want to achieve with this page.
  5. Interaction/UX design for BVA-Auctions
    Detailed interaction design of the lot ('kavel') page.
  6. Happy at the SCRUM board
    Happy at the SCRUM board :)
  7. Flowchart for BVA-Auctions iOS app
    Flowchart / auction process for the iOS app. The app offers the user full bidding functionality.
  8. Interaction/UX design for BVA-Auctions iOS app
    Wireframes and functional descriptions of the iOS app. App functionality includes finding, watching and bidding on (favourite) products. When outbidded the user is send a push notification so she can take action immediately to win the auction.
  9. Visual design for BVA-Auctions iOS App
    Visual design of the iOS app by Bart van der Meiden.
  10. Visual design for BVA-Auctions web application
    Visual design of the web application’s lot page. We kept strong focus on the product and the state of the user’s bidding. By Bart van der Meiden.
  11. Visual design for BVA-Auctions web application
    Visual design of the FAQ page. The inviting search, the category FAQ’s and the Top questions resulted in a 20% decrease of BVA’s helpdesk calls.
  12. Visual design for BVA-Auctions web application
    Visual design of the personal dashboard. Here the user can keep track of his biddings and his favourite lots. Handy for all users, but especially for the strategic heavy users.
  13. Visual design for BVA-Auctions web application
    Visual design of the map view. All current auctions are plotted. The zoom level influences the combining of multiple auctions on the grid.
© built by Anand Graves